Lululemon Athletica Inc. | Media FX Group

Lululemon Athletica Inc.

CLIENT
Lululemon Athletica Inc
 
CHALLENGE

Lulu Lemon really wanted to impress the audience during their 2013 Annual Leadership Convention. High on their agenda was to have the stage and surrounding space come alive and it was up to the Media FX Team to rise to the challenge and make their 2013 convention the best yet. 

MEDIA FX GROUP'S SOLUTION

We wanted to move away from the traditional drape signs commonly used at conventions and instead utilize a large LED video wall to really enhance the evening.

One of the main themes of the convention was ‘Nature-Scapes’. Using photographs from local photographers we were able to create a breathtaking slideshow portraying Vancouver by day and night. Following on from the Nature-Scapes came ‘Root to Rise’ for which we created some animated scenes and digitally enhanced them to give a sense of movement and growth to the presentations.

The finale of the evening was their ‘Back to Black’ themed after-party and awards night. Lululemon wanted a sense of elegance to emanate and we delivered with specially designed animated graphics that added a refined and sophisticated look to the proceedings. 

RESULT

The result was an impressive mix of large-scale graphic art, videos and animation that combined on a huge screen to give real impact to a great night. The bright, vivid, and dynamically animated graphics really enhanced the audience’s experience, and encouraged their complete engagement.

With the impactful, large-scale media, Lululemon was able to impress the attendees and emphasize the appreciation they have for their employees. 

 


TESTIMONIAL
“Love what you have created- Perfect!”
 
Katie Ridgeway | Manager, Learning and Development
Lululemon Athletica Inc.


DETAILS
  • Creative Production: Media FX Group
  • Delivery system: NewTek Tricaster Broadcast
  • LED Wall: ShowMax
  • Venue: Westin Bayshore Hotel

 

Check out a video of some of the animation: https://vimeo.com/72792270

Lululemon Athletica is a yoga-inspired athletic apparel company that creates components for people to live long, healthy and fun lives.

 

  www.lululemon.com

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