Nurturing your success

My x-boss used to ask me...  "We've heard enough about that last big success. What have you done lately?"  These days, it's not so much about creating the initial media, as it is maintaining success.
 
In the past few months we've created a Web 2.0 community for the Canadian Skin Care Patient Alliance (CSPA), a legal site for Cassidy & Company, an arts resource for the elderly called the Health Arts Society, and a couple eCommerce sites called how2video and kidsfitness videos.  We also created big-time videos for BC Government at Globe 08 and Canada House in Beijing, and the Veterans Commemorative Association (with Creative Way) on Remembrance Day.  That's what we've done lately...
 
Three years ago, we created a bunch of media for the Canadian Tourism Commission with DDBO and Diesel (now SID Lee) and CCR (staging the event).  We travelled to Saskatoon to put on a 18 projector show and then off to Japan, during Expo, to do more work at the Canadian Pavilion.  Since then, Canada has jumped to become the No. 2 "Brand".  Back in 2006, we helped the Conservative Party get elected producing all the media on election night and at their national convention.  As of today's post, our clients POPARD, POPFASD and PRPAR (Ministry of Education outreach websites) have benefited from an increase in traffic since last year of 331%, 362%, and 1,700%.  And that's just one of the many analytics we track.
 
I am thinking that this is not just a coincidence, but a real trend.  Hire the Media FX Group...  and only positive things can happen!  I may be biased. 
 
How do we build this success for our clients?  Here is a case study:
 
LegionLegacies.org
With the Legacies project we started a Facebook and LinkedIn group, as well as posted our videos on YouTube.  We created posters, brochures and held contests.  We also presented at a BC Teachers Socials Studies Conference.  This community website has been designed primarily for youth. Students can post or research stories of Canadians who volunteered to put their lives on hold while they fought for our freedom and peace throughout our fragile world.  As the saying goes, those who don’t learn from the mistakes of the past are destined to repeat them.  Hence the saying "Lest We Forget".  The result, a 290% increase in traffic, 10 new posts on the YouTube channel with 500 views, as many as 69 new Facebook group members in one day...
 
...AND hundreds of children with a new appreciation for their veterans and their past.
 
We all have a reason to make a tribute or post a story -- you should too.  www.legionlegacies.org
 
Here is another case study:
 
Steve Dotto's How2Video.com
We are proud to have built "the most comprehensive how-to video resource on the web".  This is not our word, but from our client's viewers.  With hundreds of hits per day and thousands of purchases every year, this business is likely to be Steve Dotto and partner Dan Zimmer's golden egg for retirement.  We recently added a "landing page" to capture 1.6 million emails being sent out by HP, directing them to purchase Steve Dottos's "CyberSafe DVD".  Steve Dotto is very happy with the results with our Adsense campaign, SEO activities and the 800% increase in traffic since last year.
 
The Media FX Group also designed the PowerPoint file Steve uses for his CyberSafe presentations on the road and also did some voice-over for the BC Ministry of Education's stand-alone version going out to schools in 2009.
 
As I was saying.  Sometimes success needs a little nurturing.